{"id":76,"date":"2026-10-08T17:44:24","date_gmt":"2026-10-08T17:44:24","guid":{"rendered":"https:\/\/buddy.airdev.it\/about\/"},"modified":"2026-10-23T09:10:16","modified_gmt":"2026-10-23T09:10:16","slug":"about","status":"publish","type":"page","link":"https:\/\/buddy-coaching.com\/en\/about\/","title":{"rendered":"About Buddy"},"content":{"rendered":"
ABOUT BUDDY<\/span><\/span><\/div>

Everyone
could use
a Buddy.<\/span><\/span><\/span><\/h1>
Everyone should have access to professional coaching. That is better for people and organisations. Because people who are mentally healthy are happier and more productive. That lowers absenteeism and strengthens engagement.<\/span><\/span><\/div><\/div><\/div>
\"A<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n
OUR STORY<\/span><\/span><\/div>

Organisational psychologists
who saw the pressure rising<\/span><\/span><\/h2>
Buddy grew out of years of experience. This is our story.<\/span><\/span><\/div><\/div>
\"\"<\/div><\/div>
OUR ROOTS<\/span><\/span><\/div>
Born from Akerendam<\/span><\/span><\/div>
Buddy is an initiative of Akerendam. Since 1989, we have been helping organisations adapt better to the demands of the times.<\/span><\/span><\/div><\/div><\/div>
\"A<\/div><\/div>
THE INSIGHT<\/span><\/span><\/div>
Everyone experiences pressure<\/span><\/span><\/div>
Good mental support is scarce precisely for the people who need it most. And organisations find it hard to find a reliable partner.<\/span><\/span><\/div><\/div><\/div>
\"\"<\/div><\/div>
TODAY<\/span><\/span><\/div>
A Buddy for everyone<\/span><\/span><\/div>
Our conviction: everyone deserves coaching. From certified coaches and psychologists who can offer scientifically grounded support.<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n
OUR MISSION<\/span><\/span><\/div>

Everyone sometimes needs someone to help
them deal better with pressure<\/span><\/span><\/span><\/h2>
By coaching on stress and tension, career development and contemporary leadership, we can help everyone make better use of their talents and increase their happiness (at work).<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/section>\n
Our solutions<\/span><\/span><\/div>

Three solutions
for organisations.<\/span><\/span><\/h2>
Buddy’s coaches are there for employees, managers and organisation-wide advice. Or all three.<\/span><\/span><\/div><\/div>
Line 1<\/span><\/span><\/div>

Buddy for
employees<\/span><\/span><\/h3>
External coaches for the whole organisation or a single department. To deal better with stress and tension, develop in a focused way, and discover what gives energy and where the potential lies.<\/span><\/span><\/div>
<\/i>Kick-off<\/strong> – speed coaching and workshops to get the conversation going<\/span><\/span><\/div>
<\/i>1-on-1 coaching<\/strong> – 1 to 8 sessions, depending on need<\/span><\/span><\/div>
<\/i>Flexible<\/strong> – no waiting lists, book straight away whenever it suits you<\/span><\/span><\/div>
<\/i>Embedding<\/strong> – managers involved at the start and end where needed<\/span><\/span><\/div>
<\/i>Results<\/strong> – practical assignments for concrete steps<\/span><\/span><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
Line 2<\/span><\/span><\/div>

Buddy for
leaders<\/span><\/span><\/h3>
Leading people is becoming more complex. Buddy helps team leads and managers sharpen their abilities, break ineffective patterns and develop new skills.<\/span><\/span><\/div>
<\/i>Intake<\/strong> – in-depth intake with the organisation to secure the link with day-to-day practice<\/span><\/span><\/div>
<\/i>1-on-1 coaching<\/strong> – 1 to 8 sessions, depending on need<\/span><\/span><\/div>
<\/i>Embedding<\/strong> – managers involved at the start and end where needed<\/span><\/span><\/div>
<\/i>Workshops<\/strong> – for managers and management teams<\/span><\/span><\/div>
<\/i>Results<\/strong> – practical assignments for concrete steps<\/span><\/span><\/div><\/div><\/div>
\"\"<\/div><\/div><\/div><\/div><\/div>
Line 3<\/span><\/span><\/div>

Buddy for
organisations<\/span><\/span><\/h3>
What’s happening under the hood of your organisation? Receive organisation-wide advice based on insights from anonymised data.<\/span><\/span><\/div>
<\/i>Biannual trend report<\/strong> – which patterns do we see?<\/span><\/span><\/div>
<\/i>Strategic sparring<\/strong> – a quarterly deep dive with HR<\/span><\/span><\/div>
<\/i>Dashboard<\/strong> – progress and data-driven insights in one overview<\/span><\/span><\/div><\/div><\/div>
\"A<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n
Which solution fits your situation? We’ll advise you in a 30-minute conversation.<\/strong><\/span><\/span><\/div>
Get tailored advice<\/span><\/i><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n
For employees<\/span><\/span><\/div>

Three reasons to
bring in Buddy.<\/span><\/span><\/h2>
Buddy helps people stay mentally healthy, motivated and effective. Not: what’s wrong? But: what could be better, and what’s getting in the way?<\/span><\/span><\/div><\/div>

Stress & tension<\/span><\/span><\/h3>
Managing workload, plus ACT – learning to deal with negative events or thoughts
without buckling under them.<\/span><\/span><\/div>
Reason 1<\/span><\/span><\/div><\/div>

Growth & career<\/span><\/span><\/h3>
Little flow in your working week, feeling stuck, or sensing there’s more in you? Gain insight into your ambitions, competencies and future. For more focus and positive energy.<\/span><\/span><\/div>
Reason 2<\/span><\/span><\/div><\/div>

Leadership<\/span><\/span><\/h3>
Struggling with complex personalities, difficult conversations and high expectations? Gain more insight into your leadership style and improve your management skills.<\/span><\/span><\/div>
Reason 3<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n
\u201c<\/span><\/span><\/div>
Good coaching is the key to
happy employees and
strong organisations.<\/span><\/span><\/div><\/div><\/div><\/div><\/div><\/section>\n
\"\"<\/div><\/div>
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    How can we help you?\n<\/p>\n