ABOUT BUDDY

Everyone
could use
a Buddy.

Everyone should have access to professional coaching. That is better for people and organisations. Because people who are mentally healthy are happier and more productive. That lowers absenteeism and strengthens engagement.

A coach in conversation with a colleague

OUR STORY

Organisational psychologists
who saw the pressure rising

Buddy grew out of years of experience. This is our story.

OUR ROOTS

Born from Akerendam

Buddy is an initiative of Akerendam. Since 1989, we have been helping organisations adapt better to the demands of the times.

A woman with a fringe in a light blue shirt sitting by a window

THE INSIGHT

Everyone experiences pressure

Good mental support is scarce precisely for the people who need it most. And organisations find it hard to find a reliable partner.

TODAY

A Buddy for everyone

Our conviction: everyone deserves coaching. From certified coaches and psychologists who can offer scientifically grounded support.

OUR MISSION

Everyone sometimes needs someone to help
them deal better with pressure

By coaching on stress and tension, career development and contemporary leadership, we can help everyone make better use of their talents and increase their happiness (at work).

Our solutions

Three solutions
for organisations.

Buddy’s coaches are there for employees, managers and organisation-wide advice. Or all three.

Line 1

Buddy for
employees

External coaches for the whole organisation or a single department. To deal better with stress and tension, develop in a focused way, and discover what gives energy and where the potential lies.

Kick-off – speed coaching and workshops to get the conversation going

1-on-1 coaching – 1 to 8 sessions, depending on need

Flexible – no waiting lists, book straight away whenever it suits you

Embedding – managers involved at the start and end where needed

Results – practical assignments for concrete steps

Line 2

Buddy for
leaders

Leading people is becoming more complex. Buddy helps team leads and managers sharpen their abilities, break ineffective patterns and develop new skills.

Intake – in-depth intake with the organisation to secure the link with day-to-day practice

1-on-1 coaching – 1 to 8 sessions, depending on need

Embedding – managers involved at the start and end where needed

Workshops – for managers and management teams

Results – practical assignments for concrete steps

Line 3

Buddy for
organisations

What’s happening under the hood of your organisation? Receive organisation-wide advice based on insights from anonymised data.

Biannual trend report – which patterns do we see?

Strategic sparring – a quarterly deep dive with HR

Dashboard – progress and data-driven insights in one overview

A red-haired woman laughing in front of a whiteboard

Which solution fits your situation? We’ll advise you in a 30-minute conversation.

Get tailored advice

For employees

Three reasons to
bring in Buddy.

Buddy helps people stay mentally healthy, motivated and effective. Not: what’s wrong? But: what could be better, and what’s getting in the way?

Stress & tension

Managing workload, plus ACT – learning to deal with negative events or thoughts
without buckling under them.

Reason 1

Growth & career

Little flow in your working week, feeling stuck, or sensing there’s more in you? Gain insight into your ambitions, competencies and future. For more focus and positive energy.

Reason 2

Leadership

Struggling with complex personalities, difficult conversations and high expectations? Gain more insight into your leadership style and improve your management skills.

Reason 3

“

Good coaching is the key to
happy employees and
strong organisations.